Welcome to the ChappyShowcase BlogSpot

Please enjoy an eclectic diversity of content and subjects created by Matt Chapman. This blog page gives more in depth detail and cool anecdotes pertaining to each video, film, or perhaps something else completely. On top of that, you will find info about the online video making paradigm, production, post-production and more. ChappyShowcase has content channels all over the web. All links for each channel are located for your convenience at a click of the button. Be sure to check the blog regularly to be updated on what is happening with Growing Up Guide Pup, ChappyShowcase, and GurillaTV. Or, better yet, subscribe to one of the RSS feeds so every new post is automatically emailed to you. Enjoy...and remember, keep that camera rollin!

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Wednesday, February 4, 2009


I have come to the conclusion that online audiences like bonehead videos. Sure, videos with high production value, and compelling storylines are great. But that doesn't mean an audience online will want to watch it. My award winning short IN CASE OF EMERGENCY had a very succesful run at festivals across the United States, and yet when I premiered it online...it might as well been a documentary on kitten bowel movements. Simply stated, people online have short attention spans and want instant gratification. I think this is a reflection of some audiences might be watching on their smart phones, while others might be sitting at starbucks sucking down a carmel frappachino while perousing on their laptop. Perhaps the rule of thumb is this; if an audience wanted a higher quality experience, why would they be watching content via the internet anyways? With media players still averaging 640x480 resolution on a tiny box on your computer screen, and the average bitrate around 800 kbps, the viewing experience is mediocre at best. So the old mantra if you can't beat em, join em is my answer. In conclusion, I hope the internet will progress and start looking for more compelling content, but in the meantime I present my latest bonehead video entited ONE MINUTE BRAKE JOB.