Welcome to the ChappyShowcase BlogSpot

Please enjoy an eclectic diversity of content and subjects created by Matt Chapman. This blog page gives more in depth detail and cool anecdotes pertaining to each video, film, or perhaps something else completely. On top of that, you will find info about the online video making paradigm, production, post-production and more. ChappyShowcase has content channels all over the web. All links for each channel are located for your convenience at a click of the button. Be sure to check the blog regularly to be updated on what is happening with Growing Up Guide Pup, ChappyShowcase, and GurillaTV. Or, better yet, subscribe to one of the RSS feeds so every new post is automatically emailed to you. Enjoy...and remember, keep that camera rollin!

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Tuesday, November 25, 2008

The PRANK Video Phenomenon

The world wide web has sprung many different types of video genres over the last few years. One the most interesting is the PRANK video. My own personal experience as a producer has found this genre to be a worthwhile endeavor. While many types of conventional storytelling approaches doesn't seem to hit online for reasons beyond my comprehension. PRANK videos seem to always be popular. Perhaps audiences enjoy living vicariously through the pranker who goes after a unsuspecting victim. Perhaps the popularity is paralled with the fact that originality, creativity, and short duration video is the key to success online. Audiences have short attention spans online and they want to be entertained quickly.

With this being said, I set out to make my first PRANK video which has been very popular over the last year. Generating over 100,000 views across all aggregate sites, it has secured it's foundation in my continual use of this genre. Enjoy this prank I played on my wife to her dissaproval. LOL

Matt Chapman
Chapman Digital Motion Pictures

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