I recently discovered the power of social network sites, user-generated sites, and blogging. My dad is a retired jockey and was involved in one of the most amazing events in horse racing history. I knew that this story was news worthy, and had never been given proper press coverage. Although there had been segments on cheasy shows on cable that poke fun at it, never had it been showcased with proper respect.
About seven months ago i decided to take matters into my own hands to raise awareness. I edited the video from an old vcr recording my dad had acquired that fateful day in 1989. I then posted it with a cross promotional launch using sites like Youtube, Break, and Metacafe. And also using social network sites like Digg, Stumbleupon, Facebook, and this very blog you are reading right now. It wasn't long before the story started to explode into the public eye.
The next thing i knew; Dateline NBC, and Animal Planets Untamed and Uncut were emailing me, and leaving me messages on my phone. They both wanted to know how they could get their hands on the raw footage and wanted to set up interviews with Nate and my dad.
Here is the original video post that I put up online. It has recieved over 300,000 views across the internet.
Here is the Dateline NBC piece that originally aired last month.
Moral of the story is this. Don't underestimate the power of the internet and the amazing tools that are now available to everyone. If you have an amazing story to tell. Write a blog about it, or post a video. It just might make the headlines!