Welcome to the ChappyShowcase BlogSpot

Please enjoy an eclectic diversity of content and subjects created by Matt Chapman. This blog page gives more in depth detail and cool anecdotes pertaining to each video, film, or perhaps something else completely. On top of that, you will find info about the online video making paradigm, production, post-production and more. ChappyShowcase has content channels all over the web. All links for each channel are located for your convenience at a click of the button. Be sure to check the blog regularly to be updated on what is happening with Growing Up Guide Pup, ChappyShowcase, and GurillaTV. Or, better yet, subscribe to one of the RSS feeds so every new post is automatically emailed to you. Enjoy...and remember, keep that camera rollin!

Search This Blog

Saturday, March 28, 2009

GETTING THAT STORY OUT INTO THE PUBLIC EYE

Matt Chapman here; aka ChappyShowcase.  

I recently discovered the power of social network sites, user-generated sites, and blogging.  My dad is a retired jockey and was involved in one of the most amazing events in horse racing history.  I knew that this story was news worthy, and had never been given proper press coverage. Although there had been segments on cheasy shows on cable that poke fun at it, never had it been showcased with proper respect.

About seven months ago i decided to take matters into my own hands to raise awareness.  I edited the video from an old vcr recording my dad had acquired that fateful day in 1989. I then posted it with a cross promotional launch using sites like Youtube, Break, and Metacafe.  And also using social network sites like Digg, Stumbleupon, Facebook, and this very blog you are reading right now. It wasn't long before the story started to explode into the public eye.

The next thing i knew; Dateline NBC, and Animal Planets Untamed and Uncut were emailing me, and leaving me messages on my phone.  They both wanted to know how they could get their hands on the raw footage and wanted to set up interviews with Nate and my dad.

Here is the original video post that I put up online.  It has recieved over 300,000 views across the internet.


Here is the Dateline NBC piece that originally aired last month.



Moral of the story is this. Don't underestimate the power of the internet and the amazing tools that are now available to everyone. If you have an amazing story to tell. Write a blog about it, or post a video. It just might make the headlines!

No comments: