Welcome to the ChappyShowcase BlogSpot

Please enjoy an eclectic diversity of content and subjects created by Matt Chapman. This blog page gives more in depth detail and cool anecdotes pertaining to each video, film, or perhaps something else completely. On top of that, you will find info about the online video making paradigm, production, post-production and more. ChappyShowcase has content channels all over the web. All links for each channel are located for your convenience at a click of the button. Be sure to check the blog regularly to be updated on what is happening with Growing Up Guide Pup, ChappyShowcase, and GurillaTV. Or, better yet, subscribe to one of the RSS feeds so every new post is automatically emailed to you. Enjoy...and remember, keep that camera rollin!

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Sunday, January 17, 2010

Online Producing Reality

It can seem like all the odds are stacked against you. You have a video idea that you think is kick ass, but after past performances you just don't know. You have to plan and prep for pre-production, then you shoot the video, and then edit it. After that you have to upload it online, and then put on your social networking hat. A large effort with the hope that it might pay off with tons of views and subscribers. Why? Cause more views and subscribers can help build your brand, and likeness for sustainability for the next go round . True, the power of the internet levels the playing field, but the harsh reality is that the playing field is the size of jupiter. And once you do hone in an audience to your content, the pay CPM model (clicks per 1,000 views) is really low on YouTube. My CPM average is about 40 cents resulting in money that is less than I would make flipping burgers at the golden arches.

I wrote a script for my brother and I to play a sketch comedy on this topic. Enjoy...and remember, keep that camera rollin!

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