It can seem like all the odds are stacked against you. You have a video idea that you think is kick ass, but after past performances you just don't know. You have to plan and prep for pre-production, then you shoot the video, and then edit it. After that you have to upload it online, and then put on your social networking hat. A large effort with the hope that it might pay off with tons of views and subscribers. Why? Cause more views and subscribers can help build your brand, and likeness for sustainability for the next go round . True, the power of the internet levels the playing field, but the harsh reality is that the playing field is the size of jupiter. And once you do hone in an audience to your content, the pay CPM model (clicks per 1,000 views) is really low on YouTube. My CPM average is about 40 cents resulting in money that is less than I would make flipping burgers at the golden arches.
I wrote a script for my brother and I to play a sketch comedy on this topic. Enjoy...and remember, keep that camera rollin!